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Upside of Irrationality - Dan Ariely

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Dan Ariely, forfatter af Predictably Irrational, har lavet en opfølger med titlen The Upside of Irrationality. Har du ikke tid til at læse bogen, eller har du bare behov for lidt genopfriskning, har Dan lavet nogle små videoer af nogle af kapitlerne:

Introduction

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Kapitel 1 - Paying More for Less

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Kapitel 2 - The Meaning of Labor

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Kapitel 3 - The IKEA effect

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Kapitel 4 - The Not-Invented-Here Bias

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Kapitel 5 - The Case for Revenge

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Kapitel 6 - On Adaptation

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Kapitel 7 - Hot or Not?  

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Kapitel 8 - When a market fails

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Kapitel 9 - On Empathy and Emotions

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Senest opdateret (Onsdag, 19. oktober 2011 15:56)

 
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